Inspired by Jeff Green's vision of a free internet
Currency
How much does the "Walled Garden" cost you?
Tech giants charge high hidden tech-fees and limit the reach of your data. Calculate the impact of moving your budget to the Open Internet.
30%
Optimization Result
Walled Garden Tax (Loss)
$15,000
Money kept by the intermediary platform instead of buying media.
Real Budget Liberated on the Open Internet
$35,000
Direct investment that reaches independent media and connected TV.
Estimated buying efficiency:+22% Unique Reach
UID2 Identity Visualizer
See how the open-source standard driven by The Trade Desk protects privacy by converting a regular email into an irreversible encrypted advertising token.
1. Normalization (lowercase, trimmed):—
2. Hashing (SHA-256 + Salt):Type an email and click Tokenize…
3. Final UID2 Token Generated (Ready for the Open Internet):Click the button to generate the anonymous identifier